Our Partners

At ITM Tourist Information, we are selective about companies we work with. The interest in visiting Iceland has increased in a short time, and many areas of the country have become very popular; we believe that is important to respect and protect the nature which draws visitors to our island, and as such we prefer to work with operators who are really invested in a long term sustainable future for tourism in Iceland.

Our office staff in downtown Reykjavik are ready to discuss further with you, and help  in choosing the right tour according to your schedule, budget and must-see list. Come visit us at Bankstræti 2. We’d love to see you!

If you prefer to book from the comfort of your home, feel free to browse our specially selected tours on the site.

Below are our preferred operators


Ambassador is a specialist Whale Watching Tour Company that offers a range of whale watching and marine wildlife adventures on the fjord of Akureyri in North Iceland. Their vessels are specially constructed whale watching boats. They are fast, stable and safe vessels designed to give you the best possible viewing angles while complying with the strictest safety standards for comfort and cleanliness. Ambassador is constantly working towards constant improvement in environmental matters in cooperation with the general public, customers and the government.

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Arctic Adventure

Established in 1983, Arctic Adventures is an Icelandic adventure and activity company with an emphasis on ecotourism and environmentally friendly trips throughout Iceland. Arctic Adventures is currently operating different outings from Reykjavik as well as glacier tours from Sólheimajökull and Skaftafell, snorkeling and diving in Thingvellir and snowmobiling on Langjökull glacier in addition to the rafting on Hvítá River. Arctic Adventures adheres to a strict “leave no trace policy”.

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Founded in 1997, Dive.is is a 5 STAR PADI Dive Centre, whose aim is to fulfil the highest standards with regard to dive education, dive safety, equipment, environmentally friendly actions and enlightment for the best possible prices, leading to customer and employee satisfaction beyond their expectations. They support Project Aware, an environmental organisation specialising on the protection of our oceans and organise and conduct clean-ups at different dive sites around Iceland

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Eldhestar have been offering riding tours on the very special breed of Icelandic horse on their farm, Vellir, since 1986. They offer a range of tours, catering for beginners as well as experienced riders. They also offer hotel accommodation and conference facilities.

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Established in 2000, Elding Whale Watching provides responsible whale watching tours, all year round; in summer they offer puffin watching and sea angling, and in winter their tours include Northern Lights Cruises and Imagine Peace Tours. Elding follows IceWhale’s codes of conduct for responsible whale watching as well as following their own stricter guidelines. They take part in international cooperation on the future of whale watching, e.g. IWC and Planet Whale. To advance knowledge, Elding participates and supports marine biologists’ research on wildlife in the area. Elding also is the first and only environmentally certified whale watching company in Iceland.

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Gray Line

Gray Line Iceland is a leading tourism specialist, offering a comprehensive range of sightseeing tours, day tours, vacation packages and tailor-made travel services. Grayline are committed to conducting business in an environmentally responsible manner to reduce negative impact on the environment via saving energy, sorting and reducing the amount of garbage being produced within the company, not wasting water and other resources, reducing air pollution, purchasing rationally, protecting the environment, being mindful of our social responsibility and selecting suppliers according to their performance in environmental issues.

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Iceland Rovers

Established in 1997, Iceland Rovers is one of Iceland’s premiere adventure tour companies. Since 1997, they have served thousands of customers, and helped them explore the natural and unspoiled beauty of Iceland. They offer a wide variety of exciting adventure day tours, overnight tours, and corporate travel packages, all from their headquarters in Reykjavik. Iceland Rovers has adopted the World Wildlife Fund conservation plan, concerning ecological tourism in the Arctic. A part of their philosophy is to support local NGOs and to take an active part in discussion about the development of wilderness and open spaces.

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Icelandic Mountain Guides

Icelandic  Mountain Guides is a leading Iceland tour operator with over two decades of experience servicing clients from all over the world. They offer many guided adventure tours in Iceland and Greenland, including hiking, glacier tours, backpacking, trekking, mountain climbing, ice climbing, cross country skiing and more, and they have tours for people of all levels. In 2014, they set up an Environmental Fund focussing on restoring and conserving the Laugavegur trail, the most popular trail in Iceland with an initial donation of 2 million ISK from the company; every year 1% of the company’s profits are allocated to the fund.  

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Laxnes Horse Farm was founded in 1968; they offer riding tours for all levels, as well as a visit to their farm.

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North Sailing

North Sailing was established in 1995 in the town of Húsavík in North Iceland. They offer authentic and inspirational whale watching, marine wildlife tours and sailing adventures. North Sailing has adopted an active environmental policy based on the idea of sustainable development, their boats are old, Icelandic oak boats that no longer serve their role as fishing boats. Therefore, instead of destruction, the boats have been given a new life and at the same time cultural heritage is preserved. North Sailing opposes whale killing and supports the protection of endangered species. The company contributes to sustainable development of wildlife tourism by being a partner of The Wild North.

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Reykjavík Excursions

Reykjavik Excursions-Kynnisferðir was founded in 1968 and has, over the last four decades, grown into the one of the largest tour operators in Iceland, offering a range of excellent tours and services for individuals and groups. The company’s aim is to minimize negative environmental impact caused by its operation and to ensure responsible and sustainable use of all environmental resources used by the company by defining critical environmental factors, managing and monitoring them. Annual goals have been set, besides making implementation plans on how to fulfill them. Environmentally friendly procurement is promoted.

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Special Tours

Special Tours was founded in 1996, offering whale watching, puffin watching, and northern lights cruises from Reykjavík´s Old Harbour. Special Tours’ main focus is comfort and personal service, while making sure they protect and respect the environment. Through its implementation of this policy, Special Tours‘ aims to take its place in the worldwide drive towards sustainable tourism, working to contribute to, rather than detract from, the rich eco-system on which we rely.

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